CineMagic

This brand guideline project revolved around taking an existing company, researching their services and demographic, and reimagining a stronger brand focus, curated to this new image and style. Creating an energized and engaging brand personality was an important part of my project directive, and I aimed to hone in on the audience’s connection and appreciation for movie magic.

During this process I drew on my skills in logo design, colour theory, typography & composition. The finished product was a new brand identity, throughout their appearance, personality and tone.